Shoe Polish and Leather Care Blog

In this video, Pure Polish Owner Andy breaks down the details on High Shine Wax Shoe Polish. What it's used for, what types of footwear its recommended to be used on, and what it isn't.

Andy also gives a brief demonstration on a pair of Italian leather split-toe derbies, where he adds two layers of High Shine, and achieves a nice reflective shine in short time, to both the toe and heel quarters.

Pure Polish Owner & Maker Andy shows us his latest batch of White Cream Polish, and when and how to use it for non-footwear leather goods, such as purses, belts, handbags, etc.

It can feel tragic when you break your beautiful mirror shine on your leather dress shoes. Especially after you spent so long building and perfecting it, all the way up from the base leather. However, there are some shortcuts to fixing it, that take much less time than the initial process that's required for the build-up. 

In this video, Andy demonstrates one of those techniques, using the fresh underlying layer of solvent on a tin of High Shine Paste/Wax Polish. 

Shell Cordovan is an amazing material. It responds very differently to products than standard calfskin leather. In fact, we often just recommend a damp wipe-down, brushing, and some Neutral Cream Polish, to keep your shell in good shape, most of the time. This allows it to develop a natural patina or fade, and still stay protected.

However, every once in a while, we want to mirror shine our shoes, or add some additional protection. Today was one of those times.

White leather shoes are notoriously difficult to keep white. Fortunately, we make a White Cream Shoe Polish that allows you to keep your white leather vibrant and clean-looking.

Read our DIY How-To Blog on the question: "Do you ever use Pure Polish on wood furniture?" We used our All-Natural Leather Cleaner & Conditioner to clean the wood surface, Burgundy Cream to re-color the wood grain, and High Shine Wax to protect and finish the project. We feel it came out pretty good. Plus, it has the sweet smell of oranges, and was super fun to polish. 

11-minute video where Andy shows how to apply Paste/Wax Polish to the toes and heels of your leather shoes and boots. Andy gives descriptions of the "how's" and "why's" of using Wax versus Cream, where and why to apply it, and the different application techniques.

8 minute how-to video going in-depth on routine shoe shine and care for black men's dress shoes, using Pure Polish Black Cream Polish on some vintage Crockett & Jones two-eyelet derbies. Descriptions of why you do each step, what to look for, and what to avoid.

Hat tip to Jesper over at Shoegazing.se for sharing this cool documentary short that profiles 2017 World Shoe Shining Champion Yuya Hasegawa his s...

Pure Polish Products presents a video on routine shoe shine and leather care. Demonstrated by Andy on an older pair of Johnston Murphy Derbies.

Pure Polish Andy shares all the master tips in this video - From Start to Mirror

Walking home from DaKine café in Bend, Andy considers recent tips he’s been giving on mirror polishing and how to avoid buildup of too much wax.