This morning, before I stepped outside on this brisk and blustery Winter day here in Bend, I conditioned my Allen Edmonds Weybridge Walnut Calfskin Oxfords. Bend has a very dry desert climate, so it dries out leather super-quickly. This is why it's super important to keep it conditioned, so that it doesn't crack.
The trick for getting the most from your Cleaner Conditioner is to apply it with your fingertips. Then you aren't leveraging the cleaning oils as much as the conditioning oils.